Busoga Kingdom has embarked on a campaign to promote local tourism in the region.
The drive named, the Kyabazinga trail was launched on Sunday. The drive started with the Kingdom officials traversing different tourism sites and games parks in different parts of the country in order to share knowledge on how to market the region's tourism opportunities.
Led by the Kingdom's Minister of State for Tourism, Sheila Birungi and other officials, the trail started at the source of the River Nile in Jinja district, Nnenda Hill in Iganga district and Queen Elizabeth National Game Park in Kasese.
Birungi says that the campaign is aimed at acquiring skills on how to boost Busoga's tourism sites which she says are underdeveloped.
Citing Nnenda hill and Kagulu rock, Birungi notes that the sites do exist without any developments. She explains that the lessons learnt from other regions will be shared with the different stakeholders in a bid to promote tourism in the kingdom.
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Godfrey Lufafa, the Kingdom's Tourism Officer, says that more efforts are needed in sensitizing the masses on financial outcomes that lie within the different tourism sites which are not being exploited.
“Touring other parts of the country has been an eye opener on our side because there is need of sensitizing our masses back home on how to reap big from tourism if they choose to invest in that industry,” he said.
Busoga tourism beauty queen, Ruth Kitamirike argues that nature should be conserved while promoting tourism in the region.
“We have seen factories replacing wetlands which are at times animal breeding areas but if we to rightly promote tourism, nature should be conserved as of the drivers in the industry,” she said.