The Chief Executive Officer of UTB Lilly Ajarova says that the MoU shall enable the two agencies to improve the quality of services offered to tourists in Kampala. She says there are two types of tourism, leisure tourism, and business tourism. Leisure tourism involves entertainment while business tourism is largely concerned with meeting, conferences, and exhibitions.
Kampala Capital City Authority-KCCAhas entered a Memorandum of Understanding with the Uganda Tourism Board to promote the Capital City as a key tourism destination
for local and foreign tourists.
The KCCA Executive Director, Dorothy Kisaka, says that Kampala has a lot of tourism sites
right from the authority headquarters, which can be marketed to attract
tourists. She referred to the Mayor's parlour, the historical and cultural
diversity of Kampala which she says can attract tourists.
Kisaka further said they shall compile and disseminate tourism information for
Kampala and build capacity in the tourism human resource and
infrastructure. The ED also talked about plans to set up a city forest that can be used as a
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The Chief Executive Officer of UTB, Lilly Ajarova says that the MoU shall enable
the two agencies to improve the quality of services offered to tourists in
Kampala. She says there are two types of tourism, leisure tourism and business
Leisure tourism involves entertainment while business tourism is
largely concerned with meetings, conferences, and exhibitions.
Ajarova says that Uganda has been deliberately bidding to host major
conferences, meetings, and exhibitions and was in 2019 ranked the 6th best MICE
-Meetings Incentive Conference and Events destination in Africa.
Ajarova says they shall work with KCCA to ensure that restaurants, hotels and
other facilities attain a competitive quality to be able to attract business
tourism. She says earnings from tourism dropped drastically with the invasion of COVID 19
and now, they want to recover through promoting local tourism and marketing
Uganda to the International scene.
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Tourism was the main foreign exchange earner and brought into the country over
1.6 US Dollars annually representing 7.7 percent of the Gross Domestic
Product-GDP. The sector created for Uganda 667600 jobs with 77 percent of whom
occupied by youths between 18 to 30 years.
Last year, Uganda received 473,085 tourists compared to 1,542,620 tourist
arrivals in 2019. Consequently, foreign exchange earnings fell to US$440
million representing 72.7 percent decline.
UTB targets to increase Tourism
earnings to three billion US Dollars by the financial year 2024/2025.