Dandaura says that the media and Science share different values like curiosity, objectivity, truth and innovation among others. He also said that both media and Science serve the community and therefore they should work together to publicise research and innovations that arise from science.
Scientists have been urged to work closely with the media to promote
their work to the society.
The call was made by Professor Emmanuel Dandaura, the Executive
Director Institute of Strategic and Development Communication, Nasarawa
University Keffi Nigeria.
He was on Thursday giving a keynote speech at the Annual Media
Convention at Makerere University.
Dandaura says that the media and Science share different values
like curiosity, objectivity, truth and innovation among others. He also said that
both media and Science serve the community and therefore they should work
together to publicise research and innovations that arise from science.
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Dandaura recommends that scientists appreciate the mode of work of
journalists and Media as a whole. He emphasised the need for scientists to have
a dedicated budget to Communication to ensure that their work and innovations
are known to the wider public that they serve.
He says that Scientists should use local media to promote their
innovations rather than hiring foreign firms that may not understand the local
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Dandaura also urged the public to take interest in Science
Communication because the public invests in science research through government
funding of Research.
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Dr Barbra Zawedde Mugwanya Senior Knowledge Management Officer at the National
Agricultural Research Authority in her presentation noted that there is still
conflict between scientists and journalists.
She says that while journalists and the media generally contribute
a lot to the commission of science, media and journalists also distort information.
The challenge she identifies is failure for media to correctly
simplify scientific terms leading to misrepresentation of facts by using jargons
that do not communicate the intended meaning.
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The Annual Media Convention has since 1998 been organised by
Makerere University Department of Journalism and Communication.
It is intended to provide an opportunity for participants to share
and gather experience for improving and advancing journalism and communication
with a critical focus on the role traditional and social media platforms play
in disseminating scientific information in society.
This year's convention has been organised under the theme
"Communicating Science in the social media age; Sharing technical
information from researchers to the Public".