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Uganda Starts Promoting Coffee Tourism :: Uganda Radionetwork
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Uganda Starts Promoting Coffee Tourism

Stephen Asiimwe, the chief executive officer of Uganda Tourism Board, says with emergence of coffee as the biggest drink in the world, it makes sense to craft tourism promotion in Uganda around it.
Joan Kantu Else, the brain behind the Coffee Tourism Conference and Exhibition.

Audio 5

In an attempt to boost Uganda's economic growth and development through the two leading exports, tourism and coffee, efforts are now underway to promote what is being termed as “coffee tourism”.

Coffee, although not new globally, is being promoted by a private sector initiative, the Coffee Tourism Uganda, in collaboration with government agencies like Uganda Tourism Board and Uganda Coffee Development Authority.

Unveiling the initiative ahead of the first ever Coffee Tourism Conference and Exhibition on December 6th in Kampala, the Chair of Coffee Tourism Uganda, Joan Kantu Else, says coffee tourism would transform tourism and lives in Uganda.

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Kantu, also managing director of Let's Go Travel tours and travel agency says coffee and tourism being Uganda's two top exports is a winning combination.

//Cue in Coffee and tourism …

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Stephen Asiimwe, the chief executive officer of Uganda Tourism Board, says with emergence of coffee as the biggest drink in the world, it makes sense to craft tourism promotion in Uganda around it.

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According to Asiimwe, coffee tourism is an attempt to reach the target of four million tourists by 2020/21, so that Uganda earns much more from them.

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The Managing Director of Uganda Coffee Development Authority, Dr Emmanuel Iyamulemye Niyibigira, says tourists will be amazed by the beautiful story about Ugandan coffee.

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Although Uganda is the second biggest producer of coffee after Ethiopia, she is the biggest exporter of raw coffee beans simply because about 60 percent of Ethiopia's coffee is consumed in-country.

Last year, tourism generated 1.3 billion dollars, while coffee raked in 513 million dollars.

Comparatively, the two products also employ many people.

The coffee tourism conference, to become an annual event, is expected to attract over 200 delegates including coffee experts, farmers, tour operators and government officials.

The main objective of the conference and exhibition is to showcase the opportunities that exist within the coffee tourism business in order to develop coffee as a tourist attraction with an added revenue stream.