With the rising competition in the hotel business in Gulu, hotel owners are finding innovative ways of attracting customers to their hotels.
Gulu district is rapidly recovering from decades of war that destroyed a lot of infrastructure and denied the area the opportunity to develop. Many hotels are under construction while over ten banking institutions have opened up shop in the town to benefit from the bustle of reconstruction activities.
A website is being designed to provide exclusive online marketing services for Hotels in Gulu.
Martin Ojara, the Gulu district speaker says through www.guluhotels.com people will be able to make free and faster hotel bookings. The website provides information on the names, location, rates and specific services available in the hotels.
Hotels already marketing themselves on this site are Acholi Ber hotel and Sports View Garden Inn.
Mark Opio, a manager at Acholi Ber, one of the hotels in Gulu town says he is excited about the initiative and expects to attract more visitors from all parts from the globe who will be accessing the website.
There have been no previous attempts to compile data on why and how many people visit Gulu district.
Bernard Okumu, the district commercial officer says the initiative would help gather data on the number of people visiting as well as reasons for their visits.
Okumu said the district was yet to come up with an investment policy that would guide potential investors visiting the district with intention to open up businesses.
Tyson Hendrickson, a resident of Silicon Valley, San Francisco says he expects to host over forty hotels on the site. He explains that potential visitors who intend to travel to Gulu from other parts of the world have no source of reliable information about the tourism, business potential and other services in the district.
Having spent two years in Gulu, Hendrickson says Gulu has a lot of potential that has not been tapped due to lack of information.
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Hndrickson says that he plans to link the gulu hotels to other websites like Google and social networks like face book and tweeter.
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Accommodation facilities for visitors in Gulu is however limited to hotels with no alternatives like camp sites and stay homes for people wishing to rent houses or rooms for a short duration.