Gloria Barbara Adyero – the founder of Loremi Tours, a local travel agency notes that online marketing is an exciting new opportunity for the women in business to explore global markets in the comfort of their homes.
entrepreneurs in Acholi are defying the odds to venture into internet marketing
targeting global clients for their locally produced goods. The women market artifacts,
African fabrics, agricultural products, honey and jewellery among others through
social media platforms such as WhatsApp, Twitter, Facebook and Instagram.
With the limited market in the region, the vendors argue that they have resorted to
the internet to advertise their enterprises and expand their market. Gloria
Barbara Adyero – the founder of Loremi Tours, a local travel agency notes that
online marketing is an exciting new opportunity for the women in business to
explore global markets in the comfort of their homes.
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Norah Nyeko, a dealer in African jewellery and craft shoes in Gulu City says
that the current trend of globalization inevitably requires one to be
up-to-date with Information and Communication Technological knowledge and
bridge the gender gap in digital advertising.
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Pamela Alwoch, the Stanbic Bank Branch Manager in Gulu City observes that
improved access to ICT facilities for grassroots women helps to bridge the
existing digital gender divide. She notes that grassroots women should explore
available financial credit facilities offered by the government to expand on
their businesses, which in turn will spur economic development in the modern
day high tech society.
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Nonetheless, Pamela Angwech, the Executive Director of Gulu Women's Economic
Development and Globalization (GWED-G), an entity founded by grassroots women
who suffered the impact of the Lord’s Resistance Army (LRA) war in Northern
Uganda orates that ICT knowledge is now a necessity to everyone.
Without access to ICT, Angwech says women are at greater risk of being left
behind as agents of change and leaders in a rapidly changing global society.
She rallied women entrepreneurs to ensure that they competitively access and
use ICT as the male counterparts.
Recently, Uganda Communication Commission – UCC, GWED-G identified 100 selected
grassroots women entrepreneurs and trained them in ICT, online marketing,
business and financial literacy in a pilot project dubbed Women in Business
(WinB). The 2015 Teledensity report by the Uganda Bureau of Statistics- UBOS
indicates that the country continues to experience growth in internet
subscription, with a 37.4% internet penetration rate and yet overall, 12% fewer
women use the internet than men.